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Case Study

Entrepreneurship Program for 5,000+ SMK Students

A six-week entrepreneurship program for vocational students, developed with Rumah Siap Kerja and the Ministry of Education. The work combined curriculum design, mentor support, facilitation, and measurement.

Program outcomes

Numbers reflect post-programme surveys and sales dashboards collected across seven provinces.

5,214 Students completed the entrepreneurship track
72% Applied market validation techniques within two weeks
4.8/5 Average mentor and learner satisfaction score
IDR 210M Collective revenue generated from pop-up businesses

Challenge

Students from 23 vocational majors needed practical entrepreneurship experience. Teachers and mentors needed a shared delivery playbook, while government partners needed evidence of progress.

What was created

Entrepreneurial Canvas Pack

Opportunity mapping worksheets, customer interview scripts, and daily sprint dashboards translated into Bahasa Indonesia.

Mentor Playbook

Weekly coaching prompts, SMS nudges, and evaluation rubrics that guided mentors through 1:1 and group sessions.

Measurement Dashboard

Automated tracker summarising attendance, confidence shifts, sales results, and qualitative stories for stakeholders.

How the program was designed
  1. Discover

    Interviewed school leaders, employers, and alumni to map required competencies. Built learner personas and success indicators aligned with national curriculum goals.

  2. Design & Enable

    Created a modular curriculum covering problem discovery, prototyping, marketing, and finance. Delivered mentor onboarding kits, weekly coaching scripts, and feedback loops.

  3. Deliver & Amplify

    Facilitated hybrid workshops, ran marketplace simulations, and tracked sales dashboards. Ended with demo days and reporting packs for government stakeholders.

Read participant feedback

"Programnya menarik dan membantu kami belajar menjadi wirausaha yang baik melalui praktik langsung."

"Mentor dan fasilitator membantu kami menggali potensi yang sebelumnya tidak terlihat."

"Program ini membimbing siswa berani berkreasi, bereksperimen, dan memulai usaha."

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