Case Study

Entrepreneurship Program for 5,000+ SMK Students

In partnership with Rumah Siap Kerja and the Ministry of Education, we designed and ran a multi-city entrepreneurship program that helped vocational students transform ideas into real businesses within six weeks.

Client & Audience

  • Rumah Siap Kerja & Ministry of Education
  • 5,000 vocational students across Indonesia
  • Local mentors and school facilitators

Engagement Scope

  • Program design & curriculum architecture
  • Mentor onboarding & facilitator coaching
  • Measurement, reporting, and iteration
6-week blended learning journey 1,200+ microbusiness ideas validated Average learner satisfaction 4.8/5

Impact at a Glance

Numbers reflect post-programme surveys and sales dashboards collected across seven provinces.

5,214 Students completed the entrepreneurship track
72% Applied market validation techniques within two weeks
4.8/5 Average mentor and learner satisfaction score
IDR 210M Collective revenue generated from pop-up businesses

Challenge

Vocational students needed more than theory�they required hands-on experience, community support, and metrics to prove the viability of their ideas.

Disparate starting points

Students came from 23 different vocational majors with minimal exposure to entrepreneurship. We had to create a shared baseline in mindset and skill within days.

Limited facilitation capacity

Teachers and mentors were eager but needed a clear playbook, coaching scripts, and tools to keep teams accountable week-to-week.

Proof of impact for stakeholders

Government partners required transparent evidence on learner progress, business viability, and program ROI for future funding decisions.

Our Approach

We paired design sprints with rigorous facilitation support so students could ideate, test, and sell products within a structured timeframe.

  1. Discover

    Interviewed school leaders, employers, and alumni to map required competencies. Built learner personas and success indicators aligned with national curriculum goals.

  2. Design & Enable

    Created a modular curriculum covering problem discovery, prototyping, marketing, and finance. Delivered mentor onboarding kits, weekly coaching scripts, and feedback loops.

  3. Deliver & Amplify

    Facilitated hybrid workshops, ran marketplace simulations, and tracked sales dashboards. Ended with demo days and reporting packs for government stakeholders.

Voices from the Program

Testimonials from students and partners who experienced the transformation firsthand.

"Programnya menarik dan membantu kami belajar menjadi wirausaha yang baik melalui praktik langsung."

Fina Nurita

Student, SMKN 2 Tuban

"Mentor dan fasilitator membantu kami menggali potensi yang sebelumnya tidak terlihat."

Portrait of Achmad Quraysh Syach Anwar

Achmad Quraysh Syach Anwar

Student & Entrepreneur, NHI Bandung

"Program ini membimbing siswa berani berkreasi, bereksperimen, dan memulai usaha."

Bayu Hardian Akbar

Mahasiswa & Entrepreneur, Poltekpar Lombok

Resources & Templates Shared

Each cohort walked away with ready-to-use tools to continue building after graduation.

Entrepreneurial Canvas Pack

Opportunity mapping worksheets, customer interview scripts, and daily sprint dashboards translated into Bahasa Indonesia.

Mentor Playbook

Weekly coaching prompts, SMS nudges, and evaluation rubrics that guided mentors through 1:1 and group sessions.

Measurement Dashboard

Automated tracker summarising attendance, confidence shifts, sales results, and qualitative stories for stakeholders.

Design a Similar Learning Journey

Need to mobilise students, employees, or community members around entrepreneurship? Let�s map the curriculum, facilitation, and measurement together.

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